Did the Democrats really lose because they were too “woke”, too obsessed with minorities, too radical? After defeat, there always comes the battle for the narrative about why the party lost. As the US left is rediscovering, the most influential voices tend to be those platformed by corporate media outlets whose siren cry is always to march rightwards. And yet even the New York Times concluded that one of the main problems was in fact Kamala Harris’s “Wall Street-approved economic pitch”, which her brother-in-law – chief legal officer at Uber – reportedly helped craft, and which “fell flat”.

The liberal order, always riddled with hypocrisies and illusions, is collapsing, partly because mainstream liberals cannot be trusted to defend liberalism: they are set to conclude that Trumpism must be defeated through imitation. But here’s a polling fact that cannot be ignored. In the past 50 years, the number of Americans who believe the Democrats “represent the working class” has plummeted, while the numbers who believe they “stand up for marginalised groups” has dramatically risen, now exceeding the former.

This is what happens if you lack a convincing economic vision to uplift the working class – in all its diversity – as a whole. Even if your commitment to minority rights is superficial and rhetorical, your rightwing opponents will tell Americans that your interest is reserved for “marginalised groups” rather than “the average Joe”. Or as one Republican attack ad put it: “Kamala is for they/them; President Trump is for you.”

This is a feature, not a bug, with the Democrats. Since the civil rights era, they have been a coalition including a chunk of corporate America, a shrinking labour movement and minorities. This cross-class alliance stopped them offering European-style social democracy, which would mean hiking taxes on their wealthy backers. In fact, under the Democratic administrations of John F Kennedy and Lyndon B Johnson in the 60s, hefty tax cuts benefited big businesses and affluent Americans the most. While the tax burden of the average US family nearly doubled between the 1950s and the election of Ronald Reagan, corporate taxes as a share of gross federal receipts fell by a third.

This means that the big government spending projects of those eras, like the anti-poverty measures of the Great Society, were largely paid for by middle-income Americans. This encouraged a backlash against the beneficiaries of the programmes, demonised as the undeserving Black poor.

  • brucethemoose@lemmy.world
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    23 days ago

    Yeah, keep saying the message was the problem…

    It was the delivery. It wouldn’t matter if the Democrats struck up the most revolutionary, amazing, appealing set up policies known to man and Republicans promised to randomly shoot people. The message is not getting there because it’s all filtered through influencers and algorithmic feeds people actually pay attention to now. No one (in the US, on average) is reading this Guardian article, or watching cable news, or listening to what their union or neighbors say, or whatever.

    Mark my words, Democrats are going to stay on the high horse and lose the next election, no matter how progressive the next candidate is or how much Trump messes up, unless they get into the mud with the propaganda game.

    • makyo@lemmy.world
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      22 days ago

      Absolutely agreed, and it didn’t just start with this campaign or any campaign. The Democrats are bringing a knife to a gunfight. Because they seem to think they don’t NEED to communicate their achievements or intentions. Biden’s thing was literally ‘deeds not words’ which is a lovely idea but a complete failure in this media landscape. The republicans are campaigning and messaging year round now and it’s even easier for them when the Dems have left a vaccuum for them to fill.