Smarter Every Day did a video on using clickbait titles and thumbnails. The data is clear: everyone complains about it, but it performs far better than anything else on YT. And if the goal is to most efficiently spread educational videos to the largest number of people, then unfortunately, it’s really the only option.
TBH, the tone isn’t that different from Bill Nye. Wacky colors, loud obnoxious personality, gotta get kids excited about science somehow.
Don’t hate the player, hate the game.
Smarter Every Day did a video on using clickbait titles and thumbnails. The data is clear: everyone complains about it, but it performs far better than anything else on YT. And if the goal is to most efficiently spread educational videos to the largest number of people, then unfortunately, it’s really the only option.
TBH, the tone isn’t that different from Bill Nye. Wacky colors, loud obnoxious personality, gotta get kids excited about science somehow.